Survey Results
Transcript: About Beta-Zero Research Solutions We are a promotion dependent industry How often do you recommend a new or different product or service to a customer, based on an advertisement in VAM? Distributor Experiences 65% view it as a useful source of information on new products/services Thinking of the past year, which of these companies has provided you with the best marketing materials? – Equipment/Instrument Manufacturers How valuable is the Livestock Edition of VAM? – including only participants that specialize in Livestock or Mixed. Considering your typical sales call, about how long do you spend with your customer? 60% read more than half of each issue Thinking of the past year, which of these companies has made the most valuable contributions to your ability to service your customer’s needs? – Pharma/Bio/Other Manufacturers Mean = 2.90, SD = 1.13 How much time do you spend reading each issue? 65% view it as a useful source of information on new products/services Mean = 2.63, SD = 1.08 About Beta-Zero Research Solutions Thinking of the past year, which of these companies has provided you with the best marketing materials? – Pharma/Bio/Other Manufacturers A total of 194 participants competed this study. All participants possessed active subscriptions to VAM. Thus, approximately 12% of the entire subscriber base of Vet-Advantage Magazine is included in the current study. Participant Demographics: Have you discussed something from an advertisement with customers? Top Ranked Pharma/Bio/Other Manufacturers, by Distributor The findings contained in this report were gathered as a part of a survey administered to one half of the subscriber base of Vet-Advantage Magazine in August of 2012. The purpose of this survey was to determine the ways in which the readers of VAM use and respond to the magazine. All participants were acquired and all surveys were administered through Focus Technology Group and ChannelLink. Participants received an invitation email and were directed to a website through which they could complete the survey. In your opinion, how important are product promotions for increasing and maintaining sales? 58% find it of value Mean = 2.07, SD = .92 Considering your typical visit to a veterinary clinic, about how many people do you interact with during your visit? Distributor Experiences As a part of the Reader Preferences and Experiences Survey, we also asked distributor representatives several additional questions regarding their work experiences Participant Demographics 80% find it of value Participant Job Classifications Mean=3.57 SD=1.12 Have you discussed something from an advertisement with customers? Thinking of the past year, which of these companies has made the most valuable contributions to your ability to service your customer’s needs? – Pharma/Bio/Other Manufacturers 70% take action Veterinary Advantage Magazine: Highlights of the 2012 Reader Preferences and Responses Survey How useful is VAM as a source of information on New Products/Services How much time do you spend reading each issue? How valuable is the Livestock Edition of VAM? – including only participants that specialize in Livestock or Mixed. Mean is up from under 2.0 vs. 2011 person/visit Thinking of the past year, which of these companies has provided you with the best training? – Equipment/Instrument Manufacturers Of the last 4 issues of Vet-Advantage, how many have you read or looked through? Thinking of the past year, which of these companies has provided you with the best training? – Equipment/Instrument Manufacturers Mean = 5.48, SD = 1.13 Mean = 3.72, SD = .99 Mean = 6.14, SD = 2.31 How often do you recommend a new or different product or service to a customer, based on an advertisement in VAM? If you were given a choice as to how incentives (i.e., SPIFFS) were awarded, which would you prefer? Considering product promotions, which of these companies typically offers the promotions which are easiest to implement and operate? – Equipment/Instrument Manufacturers 85% read 3 or 4 of the past 4 issues Considering product promotions, which of these companies typically offers the promotions which are easiest to implement and operate? – Equipment/Instrument Manufacturers Top Ranked Equipment/Instrument Manufacturers, by Distributor Thinking of the past year, which of these companies has provided you with the best marketing materials? – Equipment/Instrument Manufacturers Top Ranked Pharma/Bio/Other Manufacturers, by Distributor Mean = 2.82, SD = 1.27 Mean = 2.90, SD = 1.13 70%+ spend ½ hour to 2+ hours Veterinary Advantage Magazine: Highlights of the 2012 Reader Preferences and Responses Survey Considering product promotions, which of these companies typically offers the promotions which are easiest to implement and operate? – Pharma/Bio/Other Manufacturers If you were given a choice as to how incentives (i.e., SPIFFS) were awarded, which would you prefer? Participants Of the last 4 issues of Vet-Advantage, how many have you read
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