PROPOSAL TEMPLATE ITWEB
Transcript: Each piece would get: Guaranteed exposure on our front page and in our newsletter for 7 days, with a thumbnail pic. We would also place the pieces in relevant sections – so they will get a lot of eyeballs on them. When the reader clicks through, there will be a paragraph write up on the content, and then they will either be able to download the content or watch it directly (and you can decide if you want to gate the content, so that they have to give you their details as well, so it is a nice lead gen option). Perhaps we could look at using 6 / 12 pieces, over a 6 or 12 week period? AVAILABLE CO-SPONSORSHIP Career Moves Cellular Columnists Computing Content Capture & Management Desktop & Notebooks Digital Office Solutions Electronic Billing & Marketing Green IT IT in Government IT in Healthcare IT in Motoring Project Management Social Media Start-ups Viewpoints AVAILABLE PRIMARY SPONSORSHIPS Career Moves Cellular Viewpoint Digital Life IT in Motoring Social Media Start-ups Tender Watch MICROSITE / SITE TAKEOVER This product is specifically designed to boost a product launch, or event that a client is having. Content creation – ITWeb would assign a journalist to this campaign and commit to writing four original pieces each month. This would mean four original articles, ranging from interviews with product managers, to case studies and product reviews. These are published to the Microsite and links are included on the front page and in the newsletter. A sponsored content box within the editorial space of ITWeb, with the featured article, to run on the day that the story is published to the Microsite. These stories will be considered for additional exposure by our editorial social media activist, and guaranteed exposure on the ITWeb clients feeds (Twitter, Facebook, LinkedIn and Google+). Button permanently displayed on ITWeb’s menu bar for two weeks, in the client’s branded colour, to run across all pages throughout ITWeb. We would also run a site skin, for one day, each month, to drive traffic through to the Microsite. 80 000 impressions run of site banner advertising, to direct the readers through to a: A dedicated Microsite for the entirety of the campaign – here we would showcase: All your social media feeds Any videos that you have made, and would like to feature here. Links to any content that you would like featured in the hub This pervasive campaign would run at a cost of R64 950 per month If you could like to include video interviews, where ITWeb script writes, films, edits and flights on ITWeb’s front page and also in ITWeb’s YouTube feed, it would cost an additional R21 000 per video. AVAILABLE NEWSLETTERS BPM Newsletter IT in Government Newsletter Mobile Newsletter Telecoms Newsletter Unified Communications 3Fifteen The rest? 16% Entrepeneurs 17% Middle Managers 17% Other Co-Sponsorship of Specific Sections on ITWeb ITWeb tags stories as the enter ITWeb, as a specific type of story - like "PRINTING", "NETWORKING", "SECURITY", depending on the focus of the story. When a reader then clicks on the story, to read the full story, your branding is showcased on the right hand side of the page in both a banner, and a logo position. This is a wonderful way to show brand dominance in specific areas on ITWeb, as you would be showcased on these types of stories throughout ITWeb, and also when readers search Google, and find one of these stories as well. A way to further the marketing exposure here would be for your company to create a link on all your emails – saying “for more relevant industry news – click here” and then direct your client to an independent, well respected site – showing you as the co-sponsor, thereby reinforcing their decision to buy from you, and promoting that you are the leaders in the technology space. ITWeb Produced Videos ITWeb commissions a script writer on behalf of the client, to work with the client to create an interesting, informative video script. The ITWeb team films the video, and then edits the video. After the video has been approved by client, it is placed on ITWeb’s front page for one full week, and also into the ITWeb daily newsletter. The video is also placed in ITWeb’s video section and in the clients press office. We also add the video to YouTube, under the ITWeb channel – which has a good following on ITWeb. If you give us access, we can also add the video to your Twitter Feed, and your Facebook page. The cost on each video is R21 000 per video. Company Zone that's 43% decision makers... Michelle Losco Online Business Development Director Cell 082 389 3817 Tel 011 807 3294 Fax 086 504 9943 Skype mishadunlop Email: michelle@itweb.co.za Logo Sponsorship Positions Prime branding space on ITWeb, is the logo spots on the right hand side of every story that runs. These sponsorship positions open up for one client to own and allows for your logo to run alongside every headline, of every story that is flighted on ITWeb (so over 400 000 impressions per month). This position
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