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Product Background

Transcript: Adaptations Activities Unique Selling Point 'Healthy alternative to a sweet snack' Natural sweetness from red beans. Low calories. Potong Pop-Ups Instagram Food Trucks in Summer Local markets in Winter Prize Games by keeping the stick after consumption Product Background 'For Norwegians By Norwegians' Norwegian People with a lifestyle committed to locally produced items. Aged 15 - 30 Individuals desiring a healthy snack Location of production Flavors Communication Points Target Market

Product Background

Transcript: Risk Assesment Additional Personnel Our Solution Create a lightweight, compact bike lock Lock can be manipulated Made from titanium Stored in bag on bike frame Can resist bolt cutters Has larger functional diameter than U-lock Simplicity of design leads to competitive pricing Group 1: Lockey calise.l@husky.neu.edu Rebecca Abel Expenses kirkpatrick.ry@husky.neu.edu Market Segregation Assuming $37 per lock Top Down Approach Senior Materials Expert Look familiar? 2 million bikes stolen each year resulting in $50 million loss 5% of bikes are returned to the rightful owner in an urban setting, leaving the bike unlocked is not an option Ryan Kirkpatrick Current State $879,527.00 estimated bike lock sales (Assuming a weighted average price of $37.00) Bike Lock Industry Lock is broken and bike is stolen Consumer unfamiliar with new company and new design Higher price may deter consumers Heavy Duty U-Locks: Kryptonite TiGr OnGuard Major Players Lia Calise Financial Projections Product Background Full Time: Financial Machinist Consultants: Legal Web Development Locksmith Manager of Operations and Manufacturing SWOT Chief Mechanical Engineer Competitor Comparison Bottom Up Approach abel.r@husky.neu.edu

Product Background

Transcript: The adoption day at pet smart Retailer Background -sponsored by Purina dog food. Our program is the adoption day at Pet smart. Will help spread the word about adopting. we chose this program because while having adoption day, still promoting our plan such as dog food, treats, etc. benefits include more business, more ideas from customers, help create a new line of dog food. Buy a bag, give a bag. Samples, Goodie bags. SWOT Analysis This event should take place during the fall, to get the word out about pets being out in the cold. We will evaluate the success of the program by seeing if by next fall our sales have increased Purina is a Subsidiary type of store. The products that Purina sells and offers is beneful dog food, beyond, deli-cat, fancy feast, frickies, etc... The company started in 1894, but in 1992 Purina established the worlds first and only canine reference family DNA map. The Purina moto is integrity, passion, expertise, performance, and innovation, which are all qualities they want their products to possess. Purina Beneful dog food is a product line added by Purina in 2001. Currently as of 2016, Beneful is in the decline stage. The product has been slowly receding off the shelves in stores. Since the company started in 1992, Purina has held strong to their own personal brand. Beneful is made with ingredients like real meats & vitamin-rich vegetables and helps with both nourishing both inside and outside of your pet and help balance your pet's diet. While making them happy. Implementation and evaluation Product Background Strengths- Beneful is a safe, nutritious, high-quality dog food. Weaknesses- lawsuit against Beneful regarding harm to the dogs. Which brought down the sales. Opportunities-making other flavors of dog food, treats, etc. Threats- Higher dog food brands like blue buffalo, wellness care. etc. Channel Management

Background presentation

Transcript: Go on Exchange present your country abroad Work with different mentalities Diversity Explore different cultures Be a Member Develop your skills Have an impact Enrich your knowledge AIESEC Be a Leader Lead your team Achieve your vision Coach others Be a mentor EXPERIENCE YOUR AIESEC JOURNEY Gives you a great experience

BACKGROUND OF THE PRODUCT

Transcript: PRESENTED BY MOHD NAIRUL NAIM BIN ABD RAHIM KHAIRUL REZAL B KAMALUL AZLAN MUHAMMAD KHUMAIDI B BONARI AHMAD HARITH FADHILLAH BIN OMAR UiTM SEGAMAT DI HATIKU GLOBAL 2013 AUSTRALIA PROMOTION OBJECTIVES WIDTH (15 MM) - I PIECES MUTIARA DAMANSARA (HQ) BENTLEY MUSIC IN MALAYSIA PUBLIC RELATIONS BUKIT BINTANG BRANCH PROCESS OF MAKING CAJON ADVERTISING OFFICIAL WEBSITE Existing Product CAJON ANUGERAH JUARA LAGU FACEBOOK 1) Product Material - Use Plywood (Susceptible to water and expose to the insects) 2) Product Features - Have only the On mode - Cannot used with the speaker or amplifier - Difficult to move from one place to another place - Uncomfortable with the seat A cajón (Spanish pronunciation: [kaˈxon] (Ka-hone), "crate", "drawer", or "box with a hole in it") is a six sided, box-shaped percussion instrument originally from Perú, played by slapping the front or rear faces (generally thin plywood) with the hands, fingers, or sometimes various implements such as brushes, mallets, or sticks. PUBLIC RELATIONS MARKETING 1) Product Material - Use Formica (Heat-resistant and wipe-clean) 2) Product Features - Can adjust the On or Off mode - Can used with the speaker or amplifier - Can be move easily - Have a comfortable seat cushion 42.2 CM WIDTH (15 MM) - 2 PIECES 39 CM COMMERCIALIZATION POTENTIAL New Product ADVERTISING The host country that would be choose to expand or sell our new Cajón is at Australia. It is because of the Australia had become the country whereby the musician had been born or had polish their music skills ability. There is a lot of reality programme that had became a phenomena such as Australian Idol and Australia Got Talent. A lot of indipendent artist had been create from the reality programme in a Australia. BACKGROUND OF THE PRODUCT Can develop music skills Can encourage youngsters to involve in music industry Can increase brain function Can boost our mood during our tough day PICKUP SPEAKER ON AND OFF MODE PRODUCT SURFACE SEAT CUSHION CONCLUSION WIDTH (15 MM) - 2 PIECES 39 CM NEW PRODUCT FEATURES PRODUCT NEW PRODUCT MATERIAL 39 CM BACKGROUND OF THE PRODUCT PRICE BENEFITS TO SOCIETY SPONSOR OBJECTIVES WIDTH (3 MM) - I PIECES ACTUAL MEASUREMENT OF CAJON PLACE THANK YOU 35.5 CM MARKETING STRATEGY COMMERCIALIZATION POTENTIAL 39 CM 42.2 CM MARKET PRICE OF EXISTING PRODUCT = RM 550 COST OF NEW PRODUCT = RM 260 SELLING PRICE OF NEW PRODUCT = RM 500 SELLING PRICE OF NEW PRODUCT = 250 DOLLAR (RM 727.38) MARK UP = 8.5 % BENEFITS TO SOCIETY LAMINATE FORMICA PENANG BRANCH NOVELTY 45 CM MALAYSIA To create a high quality product To create a product differentiation To create a product that is valuable To meet customer's requirements and needs Sheets of 15 mm thick wood are generally used for five sides of the box. A thinner sheet of plywood is nailed on as the sixth side, and acts as the striking surface or head. with the thick of 3 mm. A sound hole is cut on the back side opposite the head or tapa. In a nutshell, a new Cajón had an added value which is had additional features that is can give the users to create a new melody when they are playing the new Cajón. The potential market had been decided after we make the information search in a secondary data. The product will be targeted to the musician in a Australia because there is a lot of numbers of musician in there. CONCLUSION

Background Presentation

Transcript: 14th Week Consulting interns can be expensive Time and Money Personal Experience Preliminary Design Stage NFPA 101 and NFPA 13 New and Existing Education, Business, and Mercantile Definition of Project This app would be used to provide interns and recent graduates with an outline of guidelines for how to design and review designs of specific occupancies. With the given time frame, I will be writing the information that will go into the app Begin parametric study: Speak with my mentor and Jason to understand more about what critical variables I could concentrate on for this app. Choose those parameters and begin my study Gather information from NFPA 101 and NFPA 13 for new and existing education, business, and mercantile occupancies. By: Breanne Thompson Next Steps (Continued) Finish preparing for Draft of Analysis Pull together and discuss results of project Draw my conclusions and state future work needed Turn in Final Paper! 10th and 11th Week Turn in my parametric study Begin draft of analysis Map out the process of the app for the key elements 15th Week References Next Steps 7th Week Prepare for Final Presentation Summarize my draft of analysis into presentation Work on how to incorporate a live demonstration for my presentation App Development Background Information 8th-9th Week Continuous Process Objective-C for Apple products Java for Android products 6 months of studying Places to Learn: Codecademy, iOS Dev Center, Android Developers Training Hire App Developer will cost thousands Prepare Final Paper Dive into Shark Tank! 1. http://lifehacker.com/5401954/programmer-101-teach-yourself-how-to-code 2. http://www.bluecloudsolutions.com/blog/cost-develop-app/ 6th Week Background Presentation 12th-13th Week

Background Presentation

Transcript: Real action and accountability Amnesty International Non-state actors/ Rebel Groups?? ...and what about men?? ignoring male rape victims? would rape exist without a man? Weapons of War: Rape UN as an Arena - NGO's - Discussion and dialogue Arena Instrument Actor Critical Thinking Weapons of War: Rape UN as an instrument UNSC Resolution 1820 (2008) UN as an Actor - UN Action Against Sexual Violence in Conflict Weapons of War: Rape Problems with 1820 "Roles and Functions of International Organizations" "Sexual violence, when used as a tactic of war in order to deliberately target civilians or as a part of a widespread or systematic attack against civilian populations, can significantly exacerbate situations of armed conflict and may impede the restoration of international peace and security… effective steps to prevent and respond to such acts of sexual violence can significantly contribute to the maintenance of international peace and security" (UNSC Resolution 1820, p. 2)" http://www.stoprapenow.org/uploads/advocacyresources/1282164625.pdf Background Presentation- Kristin Mann Weapons of War: Rape Brief Insight - used to manipulate social control - destabilize communities - weaken ethnic groups and identities Examples: - Sudanese Militia - Rwanda Genocide - DRC Critical Thinking http://www.womenundersiegeproject.org/blog/entry/the-need-for-numbers-on-rape-in-warand-why-theyre-nearly-impossible-to-get Critical Thinking Increased Data Collection by international organizations - determine humanitarian responses - ensures justice and reparation - provides recognition and dignity

Product Background

Transcript: Implementation SWOT Analysis Target mainly targets women, while Coca-Cola Zero targets men, however; both target to young adults. Not many other soda companies create zero calorie and zero sugar sodas that have an identical taste to the standard, non-diet soda. Using Targets in the Northwest Ohio area provide a useful and accurate sample area for the event we are introducing. Weaknesses Sources Geared to specifically target men. They advertise toward men and sports. Formulated to taste identical to standard Coca-Cola. Coca-Cola does not have the artificial taste of diet sodas. Coca-Cola Zero was created with zero sugars along with a non-artificial taste. Strengths Evaluation Threats Coke Zero Channel Relationship Program Development Retailer Program Event Date: June 15, 2014 Targets in Toledo, Rossford, and Sundusky. There is a total of four locations. Product Background http://www.pepsicobeveragefacts.com/Home/productformula=35005*98*01-01&form=RTD&size=20 http://us.coca-cola.com/home/ https://corporate.target.com/#?lnk=fnav_t_spc_1_7 https://maps.google.com/maps?safe=active&ie=UTF-8&q=targets&fb=1&gl=us&hq=targets&hnear=0x883b9cbb995de0ff:0x887fdb64372eba09,Oregon,+OH&ei=d7g6U7ZFhYOpAbLNgEA&ved=0CKYBEMgT Coca-Cola’s competitor Pepsi sells Pepsi Max which is exactly similar to Coca-Cola Zero because Pepsi claims to have zero calories with Pepsi taste. Target’s competitor, Wal-Mart, competes with pricing and many choose Wal-Mart due to their ultimate low prices. Some consumers may not be brand oriented so they will choose whichever soda is on sale. Sales in all locations improve. Determine the amount of participation at the event. Retailer Background Target is an American retailing company. Founded in 1902. There is 1,924 Targets in America and Canada. Target is a family store that targets higher end families. Targets in the Toledo area are similar to a super store. Opportunities Coca-Cola will hold a health movement event at Targets in Northwest Ohio. Soccer shootout contest. Stay healthy by drinking Coca-Cola Zero. Winners receive a free Coke T-Shirt. Participants will receive a free Coke water bottle. Send a good message of staying active to the community. Giveaway prizes will attract many people. Motto: Real Coca-Cola Taste AND Zero Calories Families and the younger generation are known for shopping at Target. Coca-Cola Zero targets men and young adults for their product line.

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