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Transcript: How plays were performed It was an essential part of the rites of Dionysus The word means 'choric hymn' it was performed by a chorus of about fifty men dressed as satyrs An ancient form of religious rite Alcoholic intoxication Human and animal sacrifices Ecstasis: an alterated mental state created by uninhibbited dancing and emotional display Origins of the greek thetre Medieval staging Unity of action: a play should have one main action that it follows with no or few subplots Unity of placece: a play should cover a single physical space and should not attempt to compress geography, nor should the stage represent more than one place Unity of time: the action in a play shuld take place over no more than 24 hours - Inn-yards: the original settings of plays. Elizabethan acting troupes travelled the country and required lodgings at inns or taverns in order to stage a performance at the inn. The inn-yards were surrounded by balconies which led to the rooms which provided lodgings for travelers; the audience capacity was up to 500. The origins of Drama Macbeth - Open air Amphitheaters: generally used during the Summer months by the Acting Troupes. It was a public outdoor structure (like the Coliseum), with a capacity of between 1500 and 3000 people. The latter part of his life was spent in writing plays until he retired in Straford and then died in 1616 In the daytime Actors carried masks with exaggerated facial expressions Actors wore cothornos, or buskins Little or no scenery Initially, most of the action took place in the orchestra. Later, the action moved to the stage. Following Aristotle' classical unities Initially the chorus funcion was narrative but them it beccame the intermediary between audience and actors and the main function became: To maintain a sense of ceremony and ritual To estabilish a lyric mood through rhytmic chanting and dance To reinforce the passion of the dramatic action To connect the audience and the actors (with questions and answers To unite music, dance, and speech and connect dramatic episodes His life William Shakespeare 1. Increased interest in classical learning – affected staging and playwriting 2. Social structure was changing – destroyed feudalism and "corporate" nature of communities 3. Dissention within the church led to prohibition of religious plays in Europe (Queen Elizabeth, the Council of Trent, 1545-1563 – religious plays outlawed.). By late 16th century, drama of medieval period lost its force. Results of the decline: Professional actors still needed, but not amateurs. Professional theatre rose, became commercial (no longer a community venture). No longer religious plays – returned to the classics for new ideas for stories. The globe theatre One of many differences is that greeks used to build theatres on hill slopes and romans, instead, built them on plain areas so the architecture was more complicated. Greek plays also used to be paired by Chorus Medieval Drama outside of the Church The medieval drama The lack of Knowledge The reflection upon language made by juliet In 1599 his company build the Globe Theatre, where most of his plays were performed Regicide The reversal of values Time There were three different types of venues for Elizabethan plays Sweetness and light over human relations Wild setting and relationships between local and invaders The Globe Theatre was a theatre in London associated with William Shakespeare. It was built in 1599 by Shakespeare's playing company, the Lord Chamberlain's Men, on land owned by Thomas Brend and inherited by his son, Nicholas Brend and grandson Sir Matthew Brend, and was destroyed by fire on 29 June 1613. A second Globe Theatre was built on the same site by June 1614 and closed by an Ordinance issued on 6 September 1642. Performed in cycles. Three kinds of religious plays: -- Mystery plays – about Christ or from the Old Testament – usually done in cycles (Second Shepherds’ Play is one of these). -- Miracle plays – lives of saints, historical and legendary -- Morality plays – didactic allegories, often of common man’s struggle for salvation (Everyman – only his good deeds accompany him in death). Then he married Anne Hathaway in1582 Different types of theather Medieval drama seems naïve if we don’t understand the period. They have little sense of history – reflecting the limited knowledge of the people. Anachronisms were quite common (In The Second Shepherds’ Play, for instance, the stolen lamb becomes the baby Jesus, and the Shepherds had been using Christian references even before this "baby Jesus" arrived). Comic elements appeared in plays that were otherwise quite serious, and had as their purpose to teach Biblical stories and principles to the people. The medieval mind looked at the temporal world (Earth) as transitory; Heaven and Hell were the eternal realities. During his life William Shakespeare wrote 17 comedies, 10 tragedies, 9 histories and a total of 154 sonnets Shakespeare's Writings Medieval plays The

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Transcript: wooden buildings hay and feed piles of Inns strong wind streets filled with flammable materials citizens helping firefighters usage of fire-breaks Lord Mayor Bludworth - a miser Royal command came too late End The English Civil War Puritans Plague doctor In England over 190,000 dead people 1665-1666 Origin 13,200 houses 87 churches St. Paul's Cathedral 16 deaths 52 Guild Halls 80% of city was destroyed 70,000 out of the City's 80,000 homeless 1700 °C failure of demolishing houses by gunpowder Fire blazed for 3 days The Duke of York ( King James II ) saved the city Paper House demolished wealthy citizens left London and moved to countryside militia paid by city to keep people in their homes / kill pets red crosses on doors nurses / sweating method plague doctors A Bill of Mortality “Ring-a-ring of roses, A pocketful of posies, Attischo, Attischo, We all fall down.” winter halted the spread of the disease -rats and fleas died the worst of the plague had passed by the end of 1665 the end of the plague occurred with the Great Fire of London – the city’s second tragedy in two years. Benefits 17th Civil War, the Republic and Puritanism, plague, fire Milan Kozel, Tomáš Dostálek In Ireland over 600,000 dead people lasting from 1665 to 1666 estimated 100,000 casualties transmitted through the bite of an infected rat flea close contact with fleas and infected people 1666 The Second War → 1648 - 1649 Plague Situation before The English Civil war Spread Buildings made out of bricks and stones. Government of Elizabeth the First great development of England. Then a situation gets worse - high prices, taxations people were unhappy and angry In 17th century a religious group called Puritans is established 1642 – 1651 Wanted: - “pure” church Clean Anglican church without Catholicism access to politic powers chased “Escape” to America (first colonies established on the west coast of the USA) The Royalists controlled the north of England, while the Parliamentarians controlled London and the south. The most important battle was the Battle of Marston Moor in July, 1644 Royalists defeated Charles I executed for betrayal in 1649 This is basically the end of The Civil War Děkujeme za pozornost Armed and political conflicts between Parliamentarians and Royalists Several causes of the English Civil War, including religious and political disagreements King Charles I believed in the divine right of kings, and argued with Parliament. 3 different conflicts, known as the 1st, 2nd and 3rd Civil Wars. Great fire of London The First War → 1642 - 1646 16th - 17th 1648–1649 2.9. - 5.9. 1666 Pudding Lane st. in the bakeshop of Thomas Farynor, ( King Charles II ) very hot summer many lived in squalor and poverty trash on the streets perfect breeding place for rats Casualties The Third War → 1649 - 1651 End of plague Cleansed the streets of plague.

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Transcript: Agenda Scope Goal & Objectives Research Concepts Approach Timeline & Budget Scope Define our objectives Highlight where we are now Present our journey to our leading campaign Provide an implementation timeline and budget for our next 12 months Goal & Objectives Improve margin and policy volumes by increasing direct traffic Reduce reliance on aggregator traffic Secure customers who are lower risk to the insurer Increase direct traffic to improve our margin by targeting customers based on risk with relevant online content. Both groups prefer online marketing communication But before we create content, we need to build an identity What do we want our customers to believe about British Insurance Services? We know what is important to you. We understand that every decision you make 'big or small' determines who you are and the lifestyle you lead. Initial ideas We have explored two concepts: The Unexpected. Protected. Your Choices. Protected. Photography-led concept portraying unexpected lifestyle scenarios. Supporting copy relating the cost of a policy to a tangible object. Our leading campaign: Your Choices. Protected. People make choices which define their lifestyle, many of which are informed by their culture and surroundings. The semi they buy, the car they drive and their favourite brand of coffee are all choices that are afforded by the money they earn. But what if their circumstances change? Could they still make the same choices and enjoy their current lifestyle? British Insurance Services wants to know their choices, resonate with their day to day sense of Britishness and encourage a need to protect it. Let's tell you a story Enduring Eye-catching Engaging Shareable Original Our initial approach would be to deliver these messages online with a monthly budget of £3,000. We would need to work on developing campaigns, website and social pages to reflect the new identity between now and December. But the possibilities are endless A tone of voice that's their own What does it currently look like? The Unexpected. Protected + Nice lifestyle imagery Reliant on stock imagery Safe imagery Predictable and expected Could belong to anyone Limitations if you do not have budget to create fresh imagery Evolving the idea How do we communicate this? Where does our current business come from? A dialogue they connect with A design they can recognise So what is the opportunity? = What do we want to be known for? What does our customer base look like What do we want them to associate BIS with? We would deliver the following monthy campaigns: 2 x emails 4 x news articles for website 4 x articles for other websites/influencers, including blogs, news, case studies and guides 1 x creative piece such as an infographic or calculator Social media updates on Facebook & Twitter (campaigns included within) Typography-lead concept portraying daily choices that make up a British lifestyle. Supporting message detailing product benefit. Your Choices. Protected.

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