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Mercedes-Benz

Transcript: Mercedes Benz "the global firm who embodies all of the best attributes of 'global' in their Global Marketing Management approach" 1. Select distributors. Don't let them select you. "Being market-led rather than distributor-led often results in our selecting a better distributor because of a more systematic and thorough assessment of potential partners," 2. Look for distributors capable of developing markets, rather than those with a few obvious customer contacts. "We increasingly look for what we have come to call 'company fit'—a partner with a culture and a strategy we feel comfortable with, in terms of the investment they'll make, the training they'll give their people, and the support they'll ask from us," 3. Treat the local distributors as long-term partners, not temporary market-entry vehicles. Adapting to Meet Local Needs Strong Presence & Distinctive Identity International Presence Prestige, Saftey, Exceptional quality B Class Das Bestes Oder Nichts -The Best or Nothing 1. Adapting products and services to meet local needs and tastes 2. Solving the local value equation through product and pricing strategies 3. Creating a strong presence and a distinctive identity 4. Adopting more aggressive point-of-purchase tactics 5. Getting as close to the local culture as is possible 5 Characteristics of Successful Global Brands R Class Vs. Viano Commercial Vehicles

Mercedes Benz

Transcript: Alpysbayev Baurzhan CSSE-107 10.12.2011 Advertising campaign First mistake: They do cars for the rich. Not for a long time Mercedes have paid attention to middle class Second mistake:those cars which become for middle class don't correspond to the price. Earlier Mercedes made the ships planes and cars Now they made different accessories for advertizing Budge of Mercedes Benz For example: watches,glasses,belts and etc. Mercedes-Benz List of products Brand Loyalty Earlier Mercedes let out cars only for rich people, only units presumed to themselves such car Thank you for attention Made by Alpysbayev Baurzhan CSSE 107r Contacts: E-mail: baur-13_92@mail.ru bauka.auka@gmail.com Phone #: +7 (707) 822 69 90 +7 (727)2 30 29 22 History in 1886 Benz created a bicycle with motor

Mercedes-Benz

Transcript: Scatter brianed, frivolous, flighty. Acquainted, predicate, well known, familiar, cozy, easy, comfortable. Warm, comprehensive, accessible. Inexpensive, uncultivated. Certainity, reliable, dependable, trust worthy... Mercedes is dislodge many times or differs its slogan continiously. Mercedes uses proceeding characters in its advertising. Mercedes has features easy-to-use, packaging in advertising Mercedes calculates a high price and applies unshared distribution. Mercedes provides a free customer/consumer hotline for any information needed. BRAND/MARK ACTION TRAIT INTERFERENCE Mercedes lifestyle explains the outline of usage that reflects people's taste and choices of how they consume or spend their time and money A Lifestyle trade or marketing acknowledges that consumers/customers screen out themselves into antithetic class on the basis of things they desire to do Negative side:many studies and major papers have already close up their print edition, because consumers find all the info. they need through net and websites. MERCEDES LIFESTYLE

MERCEDES BENZ

Transcript: you can live farther away from your work mass transportation, such as carpooling, buses and trucks for hauling production of automobiles provides employment automobile exhaust is pollution to humans car exhaust gases can harm crops accidents are dangerous, safety regulations are required Without cars, we could walk more and get exercise, but it would be hard to get around as fast. Karl Benz made the first gas powered automobile in 1886. "Automobile". Grolier Online. The New Book of Knowledge. Web. 7 Feb. 2012. Opinion Benefits Bibliography Detriments Clay, Marcus. "Automobile." Grolier Online. Encyclopedia Americana. Web. 7 Feb. 2012. by Willie M MERCEDES BENZ

Mercedes Benz

Transcript: General Environment In terms of technology: not so advanced Social preferences Economy Mercedes Benz has unions such as ELA, LAB, ESK, CGT seek to protect employees rights and benefits. Daimler's Mercedes Benz Cars Mercedes Benz launched new model series We develop economical, environmentally friendly premium vehicles without sacrificing safety, comfort, or cultivated sportiness. Prestige Purchases Changed name to http://www.la.mercedes-benz.com/content/latina/mpc/mpc_latina_website/es/home_mpc/passengercars.flash.skipintro.html http://www.asia.mercedes-benz.com http://www.mercedes-benz.com.ph/content/philippines/mpc/mpc_philippines_website/enng/home_mpc/passengercars/home/new_cars/model_overview_amg.flash.html http://www.mercedes-benz.com.hk/content/hongkong/mpc/mpc_hongkong_website/zh/home_mpc/passengercars.flash.html http://www5.mercedes-benz.com/en/vehicles/ http://www.mbusa.com/mercedes/index http://www.mercedes-amg.com/latest.php?lang=eng http://mercedesbenz.over-blog.net/article-30245881.html http://www.daimler.com.co/proovedores.htm http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Mercedes-Benz-USA-Mission-Statement.htm http://www5.mercedes-benz.com/en/ http://www.la.mercedes-benz.com/content/latina/mpc/mpc_latina_website/es/home_mpc/passengercars/home/world/mythos.flash.html http://mgt429awesome.wikispaces.com/External+Analysis http://www.daimler.com/company/organization-and-management/corporate-governance/guidelines http://www.daimler.com/dccom/0-5-1324891-1-1324904-1-0-0-1345593-0-0-135-0-0-0-0-0-0-0-0.html http://www.daimler.com/Projects/c2c/channel/documents/1828734_Mercedes_Benz_Cars_at_a_Glance_Edition_2013.pdf http://www.daimler.com/company/business-units/mercedes-benz-cars http://finance.yahoo.com/q/pr?s=DAI.DE+Profile http://www.portafolio.co/ 2007 America Asia Europe Latin America B This is the second most important market for MB Due to the current state of the economy less people have the money to purchase luxury cars from companies like Mercedes Benz. 149.950 Sociocultural Forces Nowadays, its business units are: Daimler Financial Services Task Environment Class Daimler Trucks Hong Kong Suppliers In terms of technology: advanced Social preferences Innovation Economy ''...We invented the automobile, and are continuing to reinvent it time and again. That’s because our mission is to shape the future of private transport...'' Strategic Partners 140.431 1950s Daimler-Benz almost held a monopoly as manufacturer of diesel engines. Mercedes Benz Vans Commercial Economic Forces Regulators US people want MB You can build you car on the website Daimler AG Headquarters / Mercedes-Benz Untertürkheim Plant Daimler-Benz AG ''Our overriding corporate goal is to achieve sustainable profitable growth and thus to increase the value of the Group. We strive to achieve the leading position in all our businesses'' Substitutes Labor Ecopetrol How the company adapts products or services? Mainly 4 focus of attention Principal market of the company. No need for much modifications. More cars are sold. Mission Prestige Mature / saturated market Set-up costs Customer base For example: The Global forces that exist in the industry Mercedes Benz competes in are high, because Mercedes Benz competes in several international markets such as United States, America, Europe, and Asia Bibliography Stock Market 1941 the Daimler-Benz AG Board of Management, chaired by Wilhelm Kissel, no longer envisaged a swift end to the war or an imminent return to producing civilian vehicles Europe $1,73 EUR More variety line of products Innovation in cars It's a growing market. Roads are an issue in some countries. The most sold cars are of the classic line. The first thing that a person thinks about MB is that it's classic, elegant and comfortable $4.440 COP Latin America Asia Individual 1886 New Entrants Questions & comments 1939 Technological Forces The political and legal forces in the macro environment all deal with companies in the auto manufactures-major industry being environmentally friendly. There are laws and regulations that are in place that companies must follow to protect the environment. The changes that companies must make to adhere to the changes may be costly, but they are necessary. Also, being environmentally friendly has become a social value in the world today. Goal 11% 1926 Aircraft Engines Daimler Buses This market does not have a lot of risk by the threat of new entrants. Some of the reason are: Brand 1995-1998 Daimler Global Forces ASTON MARTIN ALFA ROMEO In the case of Colombia the most important aspects are: Dian Ministerio de Industria y comercio Ministerio de Ambiente M DAIMLER who owns Mercedes Benz and some other car brands such as Freightliner (trailers), are associated with several companies. For example: This company works with Transmilenio. Cooperation offers Daimler early access to Google’s application which allows them to program interfaces for building automotive

Mercedes-Benz

Transcript: Questions? New Models created to attract the younger generation made to compete with cars like Honda Accord Mercedes has made Nissan nervous. Nissan is now making a smaller luxury car in Aguascalientes, Mexico to compete with the CLA-class. Traditional Target Market Who is Mercedes-Benz? Reaching the Younger Generation Reaching the Older Generation Mercedes’ current methods are working so well that they are now actively changing their strategy to reach the younger market, as well The average age of customers has dropped to 51, from 54 More “aggressive, sporty” designs are responsible for the change New Target Market Use social media to attract younger target market: Luxury Technology touchpad control, sliding doors, and follow assist Profile pages are more effective than sponsored ads First Car: Motorwagen Future Concept: F800 Reaching the Older Generation New Campaigns How is digital media effective? Germany-based luxury automaker Founded in 1926 17 passenger car models Very good at targeting an older demographic Mercedes has always and currently has an effective strategy of reaching the older market “Their strategy marries differentiation to segmentation… by selling at such exclusive prices they inexorably target the high-income, upscale segment.” “The CLA is for younger people and for the young at heart.” -Shea (Luxury Daily) Younger Generation - targeting younger consumers (20s-40s) new models: CLA-class new campaigns: Twitter better price: now approximately $30,000; $5,000 less than smallest previous model Unique Campaign Techniques Future models being styled after the F800 concept: the new brand face “Social media and mobile advertising are highly effective for marketing to young people who, more often than not, travel with multiple devices in tow.” -Houston Chronicle Baker, Rosie. "Mercedes Hopes to Attract Younger Fans." Marketing Jobs & Marketing News. Marketing Week, 5 Sept. 2011. Web. 12 Nov. 2013. "Business Monitor Online." Company Profile - Daimler - Q1 2014. N.p., 5 Nov. 2013. Web. 10 Nov. 2013. Bird, Guy. "Fading Star On The Road To Recovery." Marketing Week (01419285) 33.28 (2010): 20-21. Business Source Complete. Web. 15 Nov. 2013. "Business Monitor Online." Company Profile - Daimler - Q1 2014. N.p., 5 Nov. 2013. Web. 10 Nov. 2013. Carty, Sharon S. "Mercedes CLA 250 Aims To Attract Younger Buyers." Aol Autos. N.p., 13 Jan. 2013. Web. 12 Nov. 2013. http://autos.aol.com/article/2014-mercedes-cla-250-detroit-auto-show/. Cato, Jeremy. "Mercedes Targets the Mortgage-paying, Middle-class Buyer." Mercedes Targets the Mortgage-paying, Middle-class Buyer. Th Globe and Mail, 10 Oct. 2013. Web. 10 Nov. 2013. Fuhrmans, Vanessa. "German Auto Makers to Shake Up Luxury Market." German Luxury Car Makers Target Young. The Wall Street Journal, 14 Jan. 2013. Web. 10 Nov. 2013. Hepburn, Aden. "Mercedes-Benz Tweet Race Case Study | Digital Buzz Blog." Mercedes-Benz Tweet Race Case Study. Digital Buzz, 24 May 2011. Web. 10 Nov. 2013. Kurylko, Diana T. "A Younger, Sportier Look for Mercedes-Benz Pays off with U.S. Customers." Automotive Weekly. Automotive News, 24 Nov. 2010. Web. 13 Nov. 2013. Luck, Carolyn. "How to Advertise to the Young Generations." Chron.com. Houston Chronicle, n.d. Web. 12 Nov. 2013. "Mercedes' new design direction." Autocar. N.p., n.d. Web. 18 Nov. 2013. <http://www.autocar.co.uk/car-news/new-cars/mercedes-new-design-direction>. Schnaars, Steven P. Marketing Strategy: Customers and Competition. New York: Free, 1997. Print. Shayon, Sheila. "Mercedes-Benz Drives Social TV Innovation With Twitter #YOUDRIVE Campaign." Mercedes-Benz Drives Social TV Innovation. Brandchannel, 2012. Web. 10 Nov. 2013. Shea, Erin. "Mercedes Opens up Brand, Targets Gen Y with CLA Project." Luxury Daily RSS. Luxury Daily, 15 May 2013. Web. 10 Nov. 2013. Stein, Jason, and Harald Hamprecht. "WOOPY! Mercedes Chases Older Buyers." Automotive News Europe 11.22 (2006): 4. Business Source Complete. Web. 15 Nov. 2013. Works Cited Mercedes pulls an older demographic naturally appeal to a younger generation without losing their loyal customers Targeted group: WOOPIES – “well-off older people” (50+) Models: large sedans and SUVs ($50,000+) People who "appreciate things that money cannot explicitly buy" Emphasize exceptional German engineering Focus the sport without losing the Luxury appeal Innovation and Performance Mercedes naturally attracts older consumers because their price points and reputation demand it In Conclusion Mobile sites First car produced in 1886 - before the brand existed. The rear mounted engine was the first of its kind. Media Channels How is digital media effective? Nancy Contreras Sami Khan Laura Phillips John Piland Reagan Smith

Mercedes-Benz

Transcript: Have the future in the present Get the luxury and style from tomorrow, today Mercedes-Benz is a German car company that started with the Benz Patented Motor wagon Mercedes-Benz has been in the Grand Prix since 1923, starting with the Tropfenwagen They have also made countless safety innovations. Like the safety cage in 1951, and the crumple zone in 1959 Mercedes has also made vans and buses Shuch as the 1948 Mercedes-Benz OP3750 And the Mercedes Sprinter Mercedes has also succeeded with SUV's Like the G class And like the Mercedes also has armored cars Mercedes has also teamed up with McLaren To make the SLR But Mercedes has also made trucks Like the Unimog Plus the Mercedes Zetros Mercedes also uses AMG A racing engin developed in 1967 Some mercedes cars with the AMG engine are the E63, and the SL63 Ferdinand Porsche developed the Kompressor. he then founded Porshce. The Kompressor is a special supercharger developed in 1927 and is still used today. By cars like the C class M class Like the S-guard First Mercedes with crumple zone Mercedes-Benz And thats Have the future in the present have the futrue in the present

Mercedes-Benz

Transcript: History of Mercedes Benz Where did it start? How have we remained successful? “More than a badge” Upper Middle Class Appealing to Younger Demographic Rise In Career Key Benefits: Medical, dental and vision plans for you and your family Annual bonuses for ALL employees! Flexible spending accounts and 401 (k) plans. Development programs for employees to continue to learn and someday advance to a further position in the company. Upper Class “Definitely for the people, products, and history, which make me proud to work here. I would also recommend it for the passion, pride, and excitement for the product demonstrated by the associates. Finally, I would recommend MBUSA for the great benefits.” – Janice Tucker, Sales Operation Manager Disposable Income Mercedes Benz A-Class Mercedes-Benz E-Class Personal Income $37,500-$100,000 Fortune Magazines 100 Best Companies to work for Balance family and profession More Benefits: Competitive pay Auto/Home/Pet Insurance! Flexible Hours Sales Representative Salary Ave. $67,000 as high as $121,000 Starting at $30,000 House Hold Income $65,000-$170,000 For the Passion Best Company to Work For Establish Early Customer Loyalty $250,000+ Income Customers Typically 40+ Involve Technology I Phone Apps Siri Introducing Affordable Entry-Level offering Starting at $92,350 Passion Mercedes-Benz S-Class Starting at $51,000 Why Work For Us? Who We Sell To

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