eCommerce Strategy
Transcript: If you don't like change, you're going to like irrelevance even less Robust growth remains for online sales in August – up +22% year-on-year In the year to August 2012, Australians spent a total of $11.9 billion in online retail sales. This figure is equivalent to 5.4% of traditional bricks & mortar retail spending (Traditional sales grew 1.6% in the same period) SOURCE: NAB online retail sales index monthly update October 2012 It's not a business issue. It's a stay in business issue The Top Six 1) mobile first 2) data is the new rock and roll 3) stay home on christmas day 4) step away from the server 5) customers search for what you sell 6) customer service rules What does the role need to look like for us to be successful? set the strategic direction work the sneakernet subject matter expert What needs to happen? Product bundle SEO, payment gateway, messagenet ongoing strategic client reviews - upgrades status meetings with hybris every 4 weeks Sales methodology systematic targeted approach to market accelerator program to support new BDM's ongoing support and account management become the default hybris partner Delivery scale testing repeatable predictable production line Three horizons Reference horizon Fantastic Furniture launch Lorna Jane mobile Farmers win Repeat horizon systematic targeting of retail prospects land and expand in other verticals (government, telco, finance, B2B) the thud book Scale horizon the digital commerce factory grow with margin and quality offshore mobile first Required competencies data is the new rock and roll
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