Milngavie BID Proposal
Transcript: TUESDAY 5TH DECEMBER 2017 MILNGAVIE FOODIES A one day food festival featuring an enticing selection of street food and drink vendors Milngavie Foodies Concept Milngavie Foodies would embody the Milngavie BID’s empowering catchphrase – try it, live it, love it. There would be a range of enticing offerings, designed to tantalise and satisfy all the senses. Food, arts, drink, family, socialising, community. The Vision The Vision The Event Milngavie Foodies At least 10 food suppliers/trucks Live ‘busker-style’ music from unsigned talent A selection of stalls from local artisan crafters/shops in the style of a small farmers market Craft beer / Gin Bar / Prosecco on tap Family entertainment (board games/craft station/face painter/mascot or characters) Invitation to community groups to attend to raise profile Invitation to local businesses to be part of event Run from midday until 10pm on a Saturday in June or August 2018 Food workshops for children to decorate a cupcake or put toppings on pizza (chargeable) The event would be a blend of new trends and traditional offerings, to appeal to people of all demographics Opportunity to outscource farmers market section to an independent organiser Milngavie Foodies Market Trend Street food is an emerging trend, with markets and events being held UK-wide. Locally, Big Feed (held bi-monthly in a Govan warehouse), the Paisley Food Festival and Dockyard Social (officially opening 2018) are satisfying the appetites of Glasgow-wide foodies. Pop up events, namely ones held in BAad, SWG3, merge food, culture, arts and music in an urban environment. Nationally, there is the Edinburgh Food Festival and Borough Market, Leather Market and Dalston Food Market in London, amongst others. Market Trend What is Street Food? Street food started in Asia, is massive in America, and now Europe’s getting a taste of the action too. Especially the UK. It's an experience, an opportunity to try lots of different dishes in an informal setting. Right now in the UK, street food is mostly eaten at markets, at special events, in disused warehouses, but rarely on the actual street. Milngavie BID has an opportunity to bring street food culture to the actual streets of this thriving community. What is Street Food? The beauty of most street food vendors is that they come ready for action, in their own vans or with their own pop up gazebos. These guys are well-versed in food safety regulations too. Here are just a few of the established faces in the Scottish street food scene: Street Food Vendors Target market Milngavie locals of all ages Individuals living in neighbouring locales (East Dunbartonshire) Community groups Families West Highland Way walkers Wider Glasgow (via target marketing of interests) Local businesses and vendors Target market Focus group consisting of local demographic mix Focus group of parents of young families Focus group from local businesses Alternatively, a Survey Monkey to a digitally engaged section of the community Market research Market research Other events Other events Plan 'By failing to prepare, you are preparing to fail' Benjamin Franklin Event Plan SWOT analysis SWOT analysis Bringing footfall to Milngavie Town Centre Appealing to people of all ages Bringing community together Capitalising on current trend Utilising pedestrianised area Increased revenue for nearby shops Strengths Strengths Cost to put on Potential for local cafes/restaurants to feel trade was being taken from them People attending might feel it was expensive (Glasgow prices) Weather dependent or expense for marquee Access to water/electricity Weaknesses Weaknesses Opportunities Opportunities Local businesses can get involved Boost trade to precinct Raise awareness of area Work with local community groups to enhance area Offer workshops to local businesses on advising how best to trade outdoors Adverse weather Businesses pulling out Suppliers not turning up Potential clashing with other events Ensuring everyone is compliant with food safety Equipment is PAT tested Food allergen lists Threats Threats Production Schedule Production Schedule Every professionally organised event should have an event plan and production schedule. This details the timeline, running order, tasks, contacts and schedule of activity. (Please find in a separate document, the Production Schedule and Event Plan that I produced for the SAMH Stomp at Murrayfield, to give you a sense of the detail involved) 4-6 months to go Identify date Liaise with council Produce delivery timeline Apply for licences Branding for event Obtain quotes for suppliers Approach local businesses Approach potential vendors Terms and conditions for vendors Begin booking process Focus groups Key tasks 2-3 months to go Book all vendors Book all suppliers (portaloos etc) Emergency planning Contingency planning Floorplan Begin marketing to public Risk Assessment 1 month to go Marketing Fill any blank spaces Ensure all licences are in place Liaise with council re: any A
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