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Advertising Campaign Presentation Template

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Advertising Campaign Presentation

Transcript: Three types of advertisement I want for my business are: - Television Commercials - Online Advertisements - Social Media Advertising I think these mediums will be the most effective to reach my target market. Pricing I will be using the Odd/Even Pricing strategy. This will make my customers think they are getting a better deal If they see a lower price, even if there is only a slight difference between, for example, paying $690 and paying $700. Selling Features We will have room-setting displays of different styles throughout the store. This will give the customers a good idea of what the product would look like in a home setting. We will only keep products that are in stock displayed on the sales floor so customers don't feel misled. "Comfort and quality for one low price" Advertising Visual Display Promotional Sales Statement This Thanksgiving week only, free shipping on all orders place online. Take an extra 30% off sectionals when you spend $700 or more! I would like the business to be a located in a large retail and wholesaling building large enough to keep inventory. I think it would be advantageous to have a website to do business online as well, since it is more convenient for many customers. Business Location My target market for Ikea couches is going to be home owners of all ages. These are the people that really need furniture and will be interested in purchasing a couch. Since Ikea couches are reasonably priced, they are affordable to new home owners as well as the more wealthy experienced home owners. by Mikel English - Retailing Slogan Advertising Campaign Presentation: Ikea Couches Summary The Advertising Campaign is for Ikea couches, and is going to retail for $690 to $1285, depending on style and size. Our advertising campaign will need to appeal to our target market; Home owners. Once sales profit increase at an annual rate of 20% we will begin to co-brand our product with HomeGoods. After product demonstrates one year of stable growth and consumer satisfaction we will begin to advertise our community cause of donating to cancer research programs to help fight the disease, and eventually find a cure. Ikea couches are comfortable and great quality products. There are styles to fit everyone's different tastes and needs. They come in all sorts of sizes to fit anyone's living space, and our friendly staff will deliver right to the customer's doorstep. Target Market

Advertising Campaign Presentation

Transcript: Our Establishments Our target market is primarily directed towards apple lovers. Advertising Campaign Presentation By Malachi Larson Presentation summary Our primary form of advertisment is telivision and ads in magazines. Happy Apple slogan Business strategy Happy Apples Super Summer Sale Target Market The price of apples that I have set is $1.37 per pound. this averages out to $13.70 for a ten pound bag. Advertisment Price of Happy Apples Our Happy apple orchards are located primarily in california and arizona. Our primary selling zone is too large grocers within the midwest. Instore display The Advertising Campaign for "Happy Apples", and is going to retail for $1.37 per pound. Our advertising campaign will need to appeal to apple lovers. Once sales profit increase at an annual rate of 20% we will begin to co-brand our product with Wallmart. After product demonstrates one year of stable growth and consumer satisfaction we will begin to advertise our community cause with banner health cancer center in order to raise awairness for cancer. The slogan that I chose for my product is "Happy Apple-what more could you want" The business strategy that I went with is to prepare for increased demand by buying more farm land and planting more orchards. The display for "Happy apples" apples will be a lime green stand with three different levels for easy access to apples. hanging just above the stand there will be a banister with the company name and slogan printed on it. Frome June 1st to August 31st we here at "Happy Apple" will be cuting the prices down 10%.

Advertising Campaign Presentation

Transcript: My product was developed for equestrians of the English riding style! My product, although sutitable for anyone, would make the best fit for an equestrian that is currently or going to be competing at higher end horse shows. Advertising These boots are impossible not to have! They come in a variety of sizes, from extra slim calf, to extra wide calf! Foot bed sizes 41/2-91/2. The Monaco boots are extremely supple, but can also grip when you need them to because of the top quality claf leather they are made out of! Promotion!! Pricing With every purchase of an Ariat Monaco field boot, you get a FREE pair of Ariat socks! Display The advertising campaign for Ariat Monacco boots and is going to reatil for 600$. Our advertising campaign will need to appeal to our target market; Competing equestrians. Once sales profits increase at an annual rate of 20% we will begin to co-brand our product with Smart Pak Equine. After product demonstrates one year of stable growth and consumer satisfaction we will begin to advertise our community cause the equestrian paraolymipc division. Location 1. Email Advertising. Including a picture and short discription. 2. Being on Dover's home page. Including a picture and link to purchasing page. 3. Banners at horse shows. Including a picture and our slogan. Slogan Marketing Our display needs to be large, however all hunter green, because that is Ariat's color. The brand name needs to be large, front, and centered. There can be 3 steps, the top with the Monaco boot, the left with the Ariat traditonal boot, and the right with the Ariat competition boot, showing that the Monaco boot is the best! " It is impossible to lose, when wearing our boots!" You can purchase this product exclusively online at any of these websites: www.Smartpakequine.com www.Ariat.com www.Doversaddlery.com Summary The Ariat monaco boot's average price is roughly 600 dollars. Purpose Advertising Campaign Presentation

Advertising - Presentation Template

Transcript: About Advertising You have to learn it the hard way! I know half the money I spend on advertising is wasted, but I can never find out which half. John Wanamaker Ads Advertising is the art of convincing people to spend money they don't have for something they don't need. It's an Artform! Timeline Persistency Don't watch the clock; do what it does. Keep going." - Sam Levenson Present important dates and events 2002 Present important dates and events 2006 Present important dates and events about your project here 2020 Present important dates and events 2004 Present important dates and events 2011 Sales High Expectations Present your charts and graphs here Item 1 Item 2 Item 3 Item 4 Item 5 are the key to everything." -Sam Walton Gallery Show off your best stuff here Gallery Add a short description of the image or project here. Image #1 Add a short description of the image or project here. Image #2 Add a short description of the image or project here. Image #3 Add a short description of the image or project here. Image #4 Add a short description of the image or project here. Image #5 Add a short description of the image or project here. Image #6 Show more details of a single project Single Portfolio Item Project Details "This is example dummy text. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed dodes eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in repre henderitas in voluptate." "This is example dummy text. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed dodes eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in repre henderitas in voluptate." Map World Map Slide Zoom in on the important parts Where are You? Show your office location. Random Address 4309 Bolman Court South Pittsburg Tennessee 37380 Team Say Something... About your team or company Gerardo M. Oliver This is an example dummy placeholder text area. Lorem ipsum dolor sit apisa kotiram ametis, cons iteecas tetureu adipiscing elit sed quia, CEO Marketing Design Karla J. Walsh This is an example dummy placeholder text area. Lorem ipsum dolor sit apisa kotiram ametis, cons iteecas tetureu adipiscing elit sed quia, This is an example dummy placeholder text area. Lorem ipsum dolor sit apisa kotiram ametis, cons iteecas tetureu adipiscing elit sed quia, Sue E. Marquez "Our company is almost broke!" Founder and CEO Gerardo M. Oliver Contact How can People Get in Touch with You? Contact Details email@mail.com website.com fb.com/user.com lnked.in/user +1-202-555-0184 Communication - the human connection - is the key to personal and career success. Add your own content, background and images Customize This Template The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned. Simon Sinek https://prezibase.com Get this Prezi template from:

Advertising Campaign Presentation

Transcript: Social Networking Ad • The basic of my image is pink that is a very romantic color. The element of this image is a young couple, it makes people think of love. • The billboard could be placed in shopping mall, beside the highway, central plaza and also near some bar in college. • Our elements in the outdoor ads are related to the topic that is romantic. Dove product Outline: SEO :60 TV Spot Script and Storyboard “Maybe Tomorrow” SOCIAL Product Name: Dove Silky Smooth Milk Chocolate Old Tagline: “Enjoy silky smooth & creamy” Tagline: “Romantic time with Dove” Website: http://www.dovechocolate.com/Product/Detail?p_id=1 Campaign Element Specific Strategies . Date: 07/16/15 Company Information • Company purpose: Passing love, enjoy beautiful moments • Dove Silky Smooth Milk Chocolate has really good reputation for passing feeling and love, it’s high quality of the Milk Chocolate, taste good, and requires whole box of chocolates can bring extraordinary experience. Campaign Purpose and Strategy • Purpose: To get college students to buy Dove Silky Smooth Milk Chocolate as their snake or small gift. • Goal: To raise Dove Silky Smooth Milk Chocolate’s profits and customer base. • Challenges: Students may choose other chocolate brand, and not willing to spend money. • The 30-second radio spot “Say It” targets college students who fall in love with someone, and shy to say feeling out. • Stations: Pop music, hit music, urban contemporary, Hip-pop music station • The spot could air at any time • The Dove Silky Smooth Milk Chocolate fits the students who is dating with some or student who is chasing someone CMS Dove Silky Smooth Milk Chocolate PLATFORMS : 60 TV Commercial: “Maybe Tomorrow” : 60 TV Commercial Storyboard • On the one hand, it can present the feature of my product that is tasty and high quality. On the other hand, it can convey love when couples present to each other. • Our elements in the Twitter ads could appeal to more young people to buy it, after they look at this ads, they would be interested in our product. Social Target Audience • Demographics: College students (age 18-25) • Psychographics: Most College students are able to free dating when they entered the campus. They are willing to find some affordable stuffs that also with compliments to convey their love. • Target audience perceives: A good and romantic brand to show love. • Reasoning: Dove Silky Smooth Milk Chocolate has extremely good taste and it’s not expensive for college students. • The 60 second ”Maybe tomorrow” TV spot targets college students by displaying a regular bookstore. • The advert would air on channels that young adults and college students, music channels and network channels during prime time hours. • The advert could air at lunch and dinner time, and also midnight and morning. • This element fit in with the rest of the campaign, after dating it’s a good chance to buy Dove Silky Smooth Milk Chocolate for their girlfriend or boyfriend. Outdoor Billboard Dove Silky Smooth Milk Chocolate Outdoor Billboard :30 Radio Spot Script “Say It” . Group member: Yuhan Wang & Hongzhen Yang The Professional Presentation of Advertising Campaign Outdoor Billboard Campaign Element Specific Strategies Media ad. Product Outline Social networking ad.

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